This article, from the IEEE Journal of Solid State Circuits (Vol. 44, No. 5, May 2009), shows an excellent example of how this occurs.
link to IEEE abstract of  ‘CMOS RF Biosensor Utilizing Nuclear Magnetic Resonance’ by Sun, Liu, Lee, Weissleder, and Ham

I recommend reading the article – it’s very well written, it describes how NMR works, and it details their systems approach to their improved design. Much can be learned here. The use of a resonant circuit for gain (they call it ‘passive amplification’) is detailed in Figure 8 of the article. (It reminded me of the old ‘regenerative’ type radio receivers, back when a vacuum tube had a power gain of about 12).

Put another way, this article shows that the ‘building block’ approach, when off-the-shelf 50 Ohm compatible RF modules are used, makes it easy to build a system that works – but that it leaves out some great performance improvements that are only possible when you analyze the basic system operation and theory. The design improves when you ask questions like ‘why 50 Ohms’ or ‘where does that noise originate and how can I maximize the signal’ and ‘how can I make this work with a much smaller and lighter magnet’? The article also answers ‘now that I can use a small magnet, can I make a custom CMOS IC that performs the RF detection, and seriously reduce system cost and size’?

Buying as much stuff off the shelf is not bad – it’s a great way to get a proof of principle working FAST, and it demonstrates that an idea or technique can work. Nothing says ‘success’ like working hardware – it allows the investors, managers and engineers to breathe easier.

But that extra performance gain from really digging into the details of how things work can pay off – in this case, it changes a benchtop lab instrument into a battery operated portable clinical test platform – this opens new opportunities and situations where this NMR system can be utilized.